On October 14, 2015, special lecture entitled “A Latin Managing Global Company in Korea” hosted by SNU GSIS, organized by SNU Institute of Latin American Studies (SNUILAS) and Brazil Cultural Center in Korea, and supported by Doosan Infracore was held at International Conference Hall, GSIS, SNU. The lecture was given by Sergio Rocha who is the president and CEO of GM Korea Company. A number of students from GSIS to different departments such as Business Administration, as well as faculties and many more took their time to attend Mr. Rocha’s lecture, and later led a fruitful discussion by asking some insightful questions. As a passionate Brazilian having worked in different cultures, Mr. Rocha shared stories on diverse topics from his management philosophy to future strategy all of which revolved around the global company he heads. He especially emphasized the importance of building concrete relationships with customers as well as suppliers and fostering ingenuity. A combination of competitiveness and sustainability was suggested as the company’s future key agenda in order to booster growth as well as to better integrate in the Korean culture. Furthermore, Mr. Rocha discussed challenges in Korean economy related to rigid labor market, asserting that the society should place more importance on meritocracy and gender equality
