On November 14th Celina Pagani-Tousignant, the president and founder of Normisur International, gave a lecture titled "Where Is Corporate Social Responsibility –CSR Going? Current Trends and Challenges Ahead.” In her very dynamic lecture, Ms. Pagani explained how CSR has been growing and shared her interesting experiences in CSR area especially in many Latin American countries. She also pointed out several problems CSR is now confronting, suggesting some prospects of it, and answered vehemently to the listeners’ critics emphasizing that the CSR must not concentrate in marketing or image-making, but build a reputation.