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As a passionate Brazilian having worked in different cultures, Mr. Rocha shared stories on diverse topics from his management philosophy to future strategy all of which revolved around the global company he heads. He especially emphasized the importance of building concrete relationships with customers as well as suppliers and fostering ingenuity. A combination of competitiveness and sustainability was suggested as the company’s future key agenda in order to booster growth as well as to better integrate in the Korean culture. Furthermore, Mr. Rocha discussed challenges in Korean economy related to rigid labor market, asserting that the society should place more importance on meritocracy and gender equality
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