Full Time Professors

Moon, Hwy-Chang

Moon, Hwy-Chang / 文輝昌

Professor of International Business Strategy

CV download Korean


  • Profile

  • Hwy-Chang Moon received his Ph.D. from the University of Washington and is currently Professor of International Business and Strategy in the Graduate School of International Studies at Seoul National University. Professor Moon has taught at the University of Washington, University of the Pacific, State University of New York at Stony Brook, Helsinki School of Economics, Kyushu University, Keio University, Hitotsubashi University, and other Executive and Special Programs in various organizations. On topics such as International Business Strategy, Foreign Direct Investment, Corporate Social Responsibility, and Cross-Cultural Management, Professor Moon has published numerous journal articles and books. He is currently the Editor-in-Chief of the Journal of International Business and Economy, an international academic journal. Professor Moon has conducted consulting and research projects for several multinational companies, international organizations (APEC, World Bank, and UNCTAD), and governments (Malaysia, Dubai, Azerbaijan, and Guangdong Province of China). For interviews and debates on international economy and business, Dr. Moon has been invited by international newspapers and media, including New York Times and NHK World TV.
  • Expertise

    • International Business and Strategy
    • Foreign Direct Investment and Multinational Corporation
    • Corporate Social Responsibility and Creating Shared Value
    • Cross-Cultural Management
    • Doing Business in East Asia
  • Courses

    • Foreign Direct Investment
    • Research Project in International Business
    • Dissertation Research
    • International Business Relations
    • Global Business Strategy
    • Sun Tzu Bingfa
  • Research

  • In English:
    • The Strategy for Korea’s Economic Success, Oxford University Press, forthcoming.
    • Foreign Direct Investment: Global Perspective, World Scientific Publishing Co., forthcoming.
    • “Re-interpreting Ownership Advantages and Re-categorizing Investment Motivations of Multinational Corporations: From the Perspective of Imbalance Theory (with So Hyun Yim),” Journal of International and Area Studies, 2014, 21(1): 87-99.
    • “Corporate Social Responsibility: Peter Drucker, Michael and Beyond (with Yeon W. Lee),” Creativity and Innovation, 2014, 7(2): 45-74.
    • “Extending Porter's generic strategies: from three to eight (with Young-kyun Hur, Wenyan Yin, and Clive Helm),” European Journal of International Management, 2014, 8(2): 205-225.
    • “The Effect of Culturally Determined Entry Mode on Firm Performance in the Global Retail Industry (with Taewoo Roh, Dong-Sung Cho, and Yun-Cheol Lee),” NBRI, Emerald Group, 2013, 4(4): 290-308.
    • International Review of National Competitiveness (with Dong-Sung Cho), Edward Elgar Publishing Ltd. 2013.
    • “Korean Dramas and Films: Key Success Factors for their International Competitiveness (with Jimmyn Parc),” Asian Journal of Social Science, 2013, 41: 126-149.
    • “Enhancing Performability through Domestic and International Clustering: A Case Study of Samsung Electronics Corporation (with Jimmyn Parc, So Hyun Yim, and Wenyan Yin),” International Journal of Performability Engineering, 2013, 9(1): 75-84.
    • From Adam Smith to Michael Porter (Extended Edition) (with Dong-Sung Cho), World Scientific Publishing Co., 2013.
  • In Korean:
    • “경영전략과 군사전략의 비교연구: 포터리안(Porterian) 관점에서 본 최근의 자동차산업과 일본 전국시대에 대한 사례 비교분석 (박지민 공저),” 연세경영연구, 2015 봄호 제52권 제1호 (통권 100호) 출간예정.
    • “해외직접투자의 경제적 효과: 삼성전자의 휴대폰 부문 사례를 중심으로 (박지민 공저),” Korea Business Review, 한국경영학회, 2014년 8월, 18(3): 125-145.
    • 대학의 사회적 책임: 나눔의 이론과 실천 (조동성 공저), 서울 경제경영, 2014.
    • 벤처기업의 단계별 국제화 경험과 학습역량이 경영성과에 미치는 영향 (박상규, 차경천 공저),” 중소기업연구, 2013. 35(2): 129-157.
    • 사례: 한국과 미국의 대, 중소기업 동반성장 ? KT의 망외부성 확보전략의 클라우드 서비스 (박상규 공저),” Korea Business Review, 한국경영학회, 2013. 17(3): 1-27.
    • 지식이전을 통한 서비스 기업의 현지화 전략에 관한 탐색적 연구 - 글로벌 장수유통기업을 중심으로 (노태우, 조동성, 이윤철 공저),”한국항공경영학회지, 2013.11(3): 47~77.
    • K-전략: 한국식 성장전략 모델, 미래의 창, 2012.
    • Good to Smart, 레인메이커 출판사(동아일보사), 2012.
    • 다이아몬드 모델의 접근법을 활용한 경영인의 리더십 원천에 대한 고찰: 현대그룹의 정주영 회장과 삼성그룹의 이병철 회장에 대한 사례연구 (박지민, 박나리 공저),” 전문경영인 연구, 2012. 15(2): 1-19.
    • 국가운영체제 분류와 새로운 경제발전 모델의 제시: 한국의 경제발전 사례를 중심으로 (박지민, 윤문연 공저),” 국제지역연구, 2012, 21(2): 1-30.


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